Slot Influencers : Is The reward worth the risk?
After 30 years in Las Vegas casinos, I had thought I had seen everything. I truly believed I had seen every kind of scam, by every kind of moron.
Nothing I had seen in my life prepared me for what are now referred to in the industry as, “Slot Influencers” on social media.
These are folks that film themselves playing slot machines.
This is a group of compulsive gamblers that have found a utility for their addiction, and in doing so, have amassed an audience of stupid and gullible people, that truly believe that these individuals are skilled at playing slots.
This is because Slot Influencers post the portion of their play where they are hitting jackpots, and completely omit those sessions that they lose, leaving their viewers and followers with the impression that they too, can make tens of thousands of dollars playing slot machines, if they play what they play, how they play, and where they play.
Often, a slot influencer will spend tens of thousands of dollars to hit a bonus, or a jackpot, but the expenditure is never revealed to the viewer, making these videos very deceptive.
Slot Influencers shamelessly peddle misinformation in the hopes of appearing to be privy to information nobody else has access to.
Casinos absolutely love these characters and have preyed on them masterfully, shamelessly exploiting their addiction to gambling, and their obvious pathological, and psychological dependence on the admiration and attention of their fans and followers.
This is literally a wet dream for casino marketing executives, but the most trepidatious platform imaginable, for the influencer.
While the influencer steadily promulgates the myth that they are winning money, the reality is much darker, and not evident to most of their followers.
Firstly, and perhaps most importantly, they are all fucking losing and must spend copious amounts of money to sustain their gambling habit and create content.
The casinos are aware of this, and at first signs of impropriety, the casino will quit them in a heartbeat.
Second, the Gaming Manufacturers have not taken formal stand against slot influencer’s streaming game events from a slot machine.
The influencers have adopted the notion that because they have paid for the experience, they are legally entitled to broadcast it, in some cases, live, and receive compensation for it.
If we applied the same logic to the motion picture industry, there wouldn’t be one, because folks could just stream the movie to their friends while in the theatre, obviating the need for their friends to buy a ticket.
The games are clearly the protected intellectual property of the gaming manufacturer, and if the folks that design the slot machines ever decide they no longer want to see their games on YouTube or TikTok, this material will disappear overnight, along with any trace of the influencer.
Third, the only people that are making money are the casinos. The influencer isn’t making a profit.
The revenue derived from their content can’t begin to cover their gambling losses. Plus, for the crowds of people these influencers draw, the needle isn’t moving, the folks are coming to watch and not to play.
Just ask the geniuses over at the Plaza how that “Brian Christopher nonsmoking slot area” is working out for them. Are those tumbleweeds indigenous to just Nevada?
Finally, we all know the casinos couldn’t find a fuck to give about the welfare of a Slot Influencer, but do they really want to be so widely and publicly associated with them when they know each and everyone of them is inevitably going to go bad?